Amsterdam / Worldwide
Marketing & Events
Concepts, Strategy & Production
I work with brands, companies and entrepreneurs looking for strong concepts, sharp execution and experiences that create real impact. From first idea to final production — or anywhere in between.
Amsterdam & WorldwideWhat I do
Six years at Heineken International combined with hands-on experience in live communication, event production and brand experiences shaped the way I work today. I work as a senior creative partner, project lead or production lead — embedded within your team or leading independently.
Turning goals into concepts that move people. Creative, strategic and built for real impact.
Creating experiences that connect people, communication and momentum. From external visibility to internal alignment and culture.
Turning ambitious ideas into reality. From stakeholders and timelines to production and execution.
About me
My drive
I love finding out-of-the-box concepts within the framework of a brand, its goals and available resources. Turning those ideas into experiences that are not only visually strong and interactive, but also amplified through content, PR and collaboration.
Because today, events rarely stand on their own anymore. The strongest concepts live far beyond the event itself — across socials, PR and brand storytelling. Coming from a 360 marketing background on the brand side, I naturally understand how those worlds overlap.
I'm equally energised by internal events built around strategy, alignment and momentum. The strongest celebrations don't just create memories — they strengthen culture, pride and engagement long after the event itself.
Let's work togetherBackground
At Heineken International I worked across Global Events, Sponsorship and Marketing Capabilities — managing stakeholder environments and communication-driven experiences at an international level.
At Heineken Americas Export on Aruba, I owned the local commercial and marketing agenda end-to-end: from partnerships and trade marketing to activations and execution on the ground.
After Heineken I moved fully into live communication and event production — combining strategic thinking, creativity and execution within international projects. Today I work independently under my own name while continuing to collaborate with DVP Group on selected international projects.
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